Get to know Me

Hi, I’m Farel — your AI strategist, educator, and creator on a mission to bridge the gap between human creativity and AI efficiency.

With a background in content, marketing & sales systems, and automation, I help founders, freelancers, and creators unlock scalable growth using practical, lean and automated AI workflows.

Whether you want :

✅ Content that writes, speaks, and edits itself
✅ Funnels that attract, nurture, and convert without babysitting
✅ Automations that save you hours—and unlock your genius

My goal is simple: free your time so you can focus on what really moves the needle.

You don’t need a hundred tools. You need the right AI setup, built with purpose.

My mission

To empower modern entrepreneurs with AI-driven tools, strategies, and automations that amplify their content, streamline their operations, and multiply their revenue — without burning out or bottlenecking their growth.

I believe that when creativity meets automation, business becomes not just scalable — but unstoppable.

MY vision

A future where creators, consultants, and business owners are no longer buried in busywork — but thrive in a tech-enabled ecosystem where AI works for them.

I envision a world where solepreneurs operate with the power of full teams, and ideas scale effortlessly through intelligent systems, freeing people to do their most meaningful work.

Our team

Our strength lies in our individuality. Set up by Esther Bryce, the team strives to bring in the best talent in various fields, from architecture to interior design and sales.

woman wearing black scoop-neck long-sleeved shirt
woman wearing black scoop-neck long-sleeved shirt
Esther Bryce

Founder / Interior designer

woman in black blazer with brown hair
woman in black blazer with brown hair
Lianne Wilson

Broker

man standing near white wall
man standing near white wall
Jaden Smith

Architect

woman smiling wearing denim jacket
woman smiling wearing denim jacket
Jessica Kim

Photographer